Closer has scooped Marketing’s inaugural Experiential Agency of the Year award, mirroring the success of parent company Billington Cartmell - winner of the sales promotion category. Experiential was introduced as a category this year in recognition of its transformation into a sophisticated marketing discipline in its own right.

In Closer, the category has a worthy first winner. The judges praised its “outstanding growth and strong client portfolio”.

Closer has notched up an impressive string of lucrative new-business wins this year – Adidas and Transport for London (TfL) have helped it grow revenue by 45% year on year, despite the economic climate.

Of Closer’s six major new clients, four have already become long-term strategic partners. The agency’s dedication to nurturing its existing relationships with the likes of Unilever and Tuborg, meanwhile, has further driven its growth.