Closer to Consumers
at 5:38 pm
As consumer’s lives have increasingly moved online so too has the world of market research as it seeks to use access consumers for ever faster and more cost effective data capture. Researching consumers via online panels clearly has its benefits however marketers also recognize the importance of gathering insights through real world techniques such as qualitative groups. That said, focus groups ar notoriously expensive and, frankly, recruitment standards at times somewhat dubious.
Posted in Consumer behaviour, Experiential strategy, Measurement | Leave a comment