Be sure to check out the hugely successful M Kitchen pop-up experience from Morrisons. We’ll be in Leeds, Birmingham and then Manchester over the next few weeks.
If you need help with pop-up retail activation then give us a call.
Here at Closer, we are extremely passionate about the continued integration of offline experiences with online amplification channels.
In fact, we’ve just launched Kraft Mikado’s first Facebook application which coincides with the launch of their new product ‘Totally (hazel) Nuts’ sticks!
Fans are tempted to visit the Land of Temptation on the Mikado Facebook page and are encouraged to go on a Nut Hunt! The cheeky Mikado squirrel has buried nuts all over the Land of Temptation, those who have correctly guessed where the nuts are hidden are rewarded with free Hazelnut product. Check it out here:
http://www.facebook.com/Mikado
Posted in Consumer behaviour, Linking offline experiences online | Tagged Experiential, Facebook, Online | Leave a commentExperiential and Social Media marketing are two mediums both trying to create a lasting relationship between brand and consumer, but can they actually work smarter, together?
Posted in Experiential strategy, Linking offline experiences online | Tagged Experiential, Online | Leave a comment