News in category ‘Consumer behaviour’

10th
Oct

Closer to Consumers

Posted by admin at 5:38 pm

As consumer’s lives have increasingly moved online so too has the world of market research as it seeks to use access consumers for ever faster and more cost effective data capture. Researching consumers via online panels clearly has its benefits however marketers also recognize the importance of gathering insights through real world techniques such as qualitative groups. That said, focus groups ar notoriously expensive and, frankly, recruitment standards at times somewhat dubious.

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Posted in Consumer behaviour, Experiential strategy, Measurement | Leave a comment
9th
Jun

Perfectly poised for Live Media

Posted by Liz at 1:01 pm

As budgets are becoming increasingly tough to secure the trend of clients re-evaluating their marketing activity to identify which elements are making a genuine contribution to their business – and, if live media sends out the right messages, we should get a bigger share of marketing budgets.

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Posted in Consumer behaviour, Experiential strategy, Live Media | Tagged | Leave a comment
1st
Mar

Going Nuts for Live Media

Posted by Jo at 2:18 pm

Here at Closer, we are extremely passionate about the continued integration of offline experiences with online amplification channels.

In fact, we’ve just launched Kraft Mikado’s first Facebook application which coincides with the launch of their new product ‘Totally (hazel) Nuts’ sticks!

Fans are tempted to visit the Land of Temptation on the Mikado Facebook page and are encouraged to go on a Nut Hunt! The cheeky Mikado squirrel has buried nuts all over the Land of Temptation, those who have correctly guessed where the nuts are hidden are rewarded with free Hazelnut product. Check it out here:

http://www.facebook.com/Mikado

Posted in Consumer behaviour, Linking offline experiences online | Tagged , , | Leave a comment
1st
Dec

The High Street, Wagbo and Experiential marketing

Posted by Ben at 3:47 pm

In true X-factor beating fashion, high street shoppers are quickly taking the power back. The net effect of user friendly comparison websites, online vouchers and attractive sales promotion techniques has meant that consumers are equipped with an armoury of information before parting with their hard earned cash.

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Posted in Consumer behaviour, Experiential strategy | Tagged | Leave a comment