News in category ‘Experiential strategy’

10th
Oct

Closer to Consumers

Posted by admin at 5:38 pm

As consumer’s lives have increasingly moved online so too has the world of market research as it seeks to use access consumers for ever faster and more cost effective data capture. Researching consumers via online panels clearly has its benefits however marketers also recognize the importance of gathering insights through real world techniques such as qualitative groups. That said, focus groups ar notoriously expensive and, frankly, recruitment standards at times somewhat dubious.

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Posted in Consumer behaviour, Experiential strategy, Measurement | Leave a comment
9th
Jun

Perfectly poised for Live Media

Posted by Liz at 1:01 pm

As budgets are becoming increasingly tough to secure the trend of clients re-evaluating their marketing activity to identify which elements are making a genuine contribution to their business – and, if live media sends out the right messages, we should get a bigger share of marketing budgets.

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Posted in Consumer behaviour, Experiential strategy, Live Media | Tagged | Leave a comment
15th
Feb

Experiential & Social Media Marketing – The new BFFs*?

Posted by Jo at 4:14 pm

Experiential and Social Media marketing are two mediums both trying to create a lasting relationship between brand and consumer, but can they actually work smarter, together?

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Posted in Experiential strategy, Linking offline experiences online | Tagged , | Leave a comment
2nd
Dec

Is music the right platform for your brands experiential strategy?

Posted by Ben at 3:46 pm

Here’s a few tips to ensure that your brand does not stand out like Lady Gaga at a WI Harvest Service.

Know your consumers and study their behaviour in different situations. Brands wishing to have presence at outdoor events, such as festivals, need to ensure that their offering is relevant and credible. For example, a brand experience creative execution that is successful within say a shopping centre or train station environment may fail within a highly competitive festival setting and ultimately de-value the brand equity in the long term.

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Posted in Experiential strategy | Tagged , | 1 Comment
1st
Dec

The High Street, Wagbo and Experiential marketing

Posted by Ben at 3:47 pm

In true X-factor beating fashion, high street shoppers are quickly taking the power back. The net effect of user friendly comparison websites, online vouchers and attractive sales promotion techniques has meant that consumers are equipped with an armoury of information before parting with their hard earned cash.

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Posted in Consumer behaviour, Experiential strategy | Tagged | Leave a comment