SUMMER LOVING – MORRISONS CAMPAIGN SCOOPS EXPERIENTIAL & EVENTS CATEGORY AT MARKETING WEEK ENGAGE AWARDS
We were delighted to win the ‘Experiential & Events’ category at the Marketing Week Engage awards for our M Savers campaign with Morrisons. This was a wonderful team effort between Morrison’s in-house PR team, Closer and the 3 Monkeys Morrisons PR team.
The M Savers campaign was a truly integrated offering, led by insightful and timely research into families financial concerns for the summer of 2012. The team highlighted the plight that many families faced in the summer of 2012 – feeding and entertaining their children in the face of the worst UK recession since the 1930’s. Based on this insight, the experiential element brought the campaign to life, helping to position Morrisons as “Mums helper”. The team created 10 pop-up play parks positioned at key Morrisons target audience locations that offered free play and cooking advice for parents in need of help and guidance in the tricky summer months.