Back to data-basics with your promotional staff
at 5:25 pm
The synergies between promotional staff and a brand can make or break a campaign.
Experience and credentials go a long way in securing the right Brand Ambassador for a campaign but how do you know if they can truly represent your brand to meet your objectives and hit performance indicators.
With this in mind, staff details, experience and relevant skill sets must be carefully recorded in the staffing database with advanced search features available for the staff booking team. At Closer’s staffing division, our system is able to refine a search from a staff member’s previous experience in a specific sector right down to the staff members eye colour or to their qualifications, in order that we can perfectly match our team to the Brand personality profile and find the right “face” for each individual campaign.
Keeping these records up to date is no mean feat and is therefore the staff’s responsibility to maintain. This is however in their best interests, as one of our search criteria is based on an active, current profile and good photo imagery representation. Our system is easy to use with each staff member having a personal log in which they can edit their own profile and keep the information updated.
In addition to this, our staff are graded on an activity basis, meaning that we can keep track of our “A” list performers and ensure that the right people are representing our clients, which is directly driven by their experience and recent campaign involvement.
To maintain these standards and to ensure we are working with the best people in the industry we implement stringent face to face casting sessions, where we strategically select staff with the right credentials to work for specific clients. This ensures a brand match from the word go. This information goes on to be recorded on our database so that when we are casting for an individual project, we are immediately able to identify the right team based on their database record and staff profile.
Here at Closer staffing it’s not about quantity but quality, we hand-pick our staff and ensure, that by keeping detailed, updated records, we can match the right people to any brand requirements. In fact we know our staff so well they really are just an extension of our head office team!
This entry was posted in Promotional Staff and tagged Database, Promotional staff. Bookmark the permalink.