The High Street, Wagbo and Experiential marketing
at 3:47 pm
In true X-factor beating fashion, high street shoppers are quickly taking the power back. The net effect of user friendly comparison websites, online vouchers and attractive sales promotion techniques has meant that consumers are equipped with an armoury of information before parting with their hard earned cash.
2010 sees established brands scrambling for their brand plans and checking whether they actually understand their consumers purchasing habits. Only when a brand actually understands their consumers’ behaviour can they start to try and influence it.
Shifts in consumer purchasing behaviour have been highly unpredictable in the last 6 months and the only way to find out what consumers are thinking is to ask them – face to face.
Therefore, Experiential agencies are gearing up for another recession beating year in 2011 knowing that the more consumers learn about a brand, the higher their likelihood to purchase and break their purchasing routines. Structured dialogue with a consumer not only moves them through the purchasing cycle faster but leads to longer lasting relationships and loyalty that reap long term rewards.
Experiential allows brand owners to tailor their brand features and benefits to specific groups and build relevant and memorable dialogue effortlessly. This is the key to unlock a purchase.
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