Science versus art: Has the return on investment model had its day?
at 3:45 pm
Are modern marketers relying too heavily on hard metrics and missing the value of soft measurement factors like the experience to consumers? Marketing is as much about intuition as it is about market research. In order to have a successful campaign marketers need to have a combination of both. The condition of the economy means that marketers need to go that extra mile in order to retain customer loyalty.
Posted in Measurement | Tagged brands, consumers, economy, market research, measurement, metrics, results, statistics | Leave a comment